Why I Want To Attend Spark.Me 2018

Spark.me 2018; matt lambert

Spark.me 2018 is quickly approaching and will hit the coast of Montenegro before we know it, May 25-27. Spark is an annual conference dedicated to bringing world class, speakers, professionals, and leaders from around the globe to Budva, Montenegro for the region’s best marketing and innovation conference. As a little insight, Mark Schaeffer and Kerry O’Shea Gorgone have already been named as speakers for this year.

2018 will be my 4th year attending the conference. Many of my friends have already harassed me for starting to plug the conference and asking them to visit Montenegro in May. They all ask, “Why?” Why Spark.Me again? So I have compiled a list of reasons of why I will go to Spark.Me 2018.

Take part in the workshops


This year will be the first Spark.Me to host a day of workshops. The day prior to the conference will be set aside to learn firsthand from a variety of industry professionals who have been dedicated to your craft. While the list has not been released yet, It seems like a no brainer that the workshops will be informative, practical, and transformative for your career. One workshop may make you even change your career.

Receive and bring value

One of the best reasons to attend a conference, especially when it is dedicated to your field of work or interest, is the value that can be received or given. Many people enjoy going to conferences because it is a good experience, however, they do not understand the immense value  that can come from interacting with top tier marketing strategists. For a startup, it could be meeting investors that provide valuable insight into the growth of your business.

Create a new community

I have met people at previous Spark conferences that seemed to spur a new community gathered around a similar interest. When ideas and innovators come together, magic happens creating new buzz and excitement around shared interests. When new communities are formed, new ideas begin to spread and take root. This has been true in my experience, and I look forward to seeing it happen again.

Increase your network

Every year, this is one of my favorite reasons to attend Spark.Me. I can always look back and remember the amount of inspiring people that I was fortunate to meet. From sharing coffee together in the mornings to cruising the Motor Bay together after the conference, my network grows every year. Follow the bloggers and their journeys connecting whenever I visit their cities. I try to keep up with the speakers who occasionally make it back to the region. Each year new connections are made. New partnerships are formed. The web of relationships grows further.

Expand your vision

Last year toward the end of his talk, I hit Jon Burkhart in the face. He did not expand his vision. But in the course of a wild presentation, he demonstrated to the audience how being “ballsy” or curious, can transform your marketing by getting outside your routine or comfort zone to grab the attention of your audience. This is how a conference should challenge the attendees. If you are not walking away rethinking your process or how to make adjustments, you have been at the wrong conference.

Spark.Me is the right one.

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