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5 Takeaways From Day 1 of #SparkMe

#SparkMe Day one

Spark.me day one has come to a close, and I cannot help but feel as though I left a family gathering. One of those where there is a greeting, a time to catch up and say hello to everyone. A bit of chaos because the crazy uncle just burst through the door. (Thank you, Jon Burkhart!) And then a time of storytelling and intimacy that takes you deep into the evening and leaving full.

An experience just occurred. An experience that rivals previous years as the best, and by the numbers, was the best. The room was packed from beginning to end. The energy filled the room and ebbed and flowed at times throughout the day. creating a symphony that, if all gos well, will crescendo and be brought a close in style tomorrow. But we will see…

For now, here are 5 takeaways from day one. I cannot say these were the most interesting points made or most radical, that honor goes to a recognized cyborg, but more on that later.

SparkMe Day 1. Budva, Montenegro

1. Become a person. – Mark Schaefer

Mark Schaefer delivered on the topic of personal branding and the art of becoming known. Over and over again, he pushed the crowd to think about what they were doing and was it viable as a business // brand, or were they pursuing a hobby. He quipped at one moment, “A passion without a plan is just a hobby.”

However, at the center of the talk, which really set the stage for others, was his point of “Become a person”. In the brand and message that we seek to create, how we operate, and the interactions we create, people should feel and know that hey are communicating with a person. A person that cares not only about the product they hope to sell, but a person that seeks a real connection with the customer.

Spark.me 2018 conference. Day 1. Budva. Hotel Mediteran. Montenegro. Fotograf Sergej Zabijako, +382 68 129392, Portfolio: www.photosergey.me Portal Crna Gora for Me: https://www.cg4.me https://www.facebook.com/Sergej.Zabijako, Instagram: https://www.instagram.com/sergej_zabijako_photographer YouTube: https://www.youtube.com/c/PromoMontenegro Channel VR360: http://www.Montenegro360.video #Montenegro #Spark #SparkMe #Sparkdotme #Spark2018 #CrnaGora #photoSergejZabijako #PromoMontenegro #Черногория © photography Sergej Zabijako, © Promo-Montenegro, 2018

2. Have good questions and use your imagination to answer them. – Jon Burkhart 

This was the second year, Jon has been a speaker at Spark.me, but when he comes it is so much more than a gig. He seems to approach everything as an opportunity to connect and begin asking questions. He does it with an overwhelming amount of energy. His self proclaimed “child-like” is like that of the uncle every kid loves. The one who will get on the floor and piss of every other adult in the room just for laughs.

And faithful to the approach, Jon encourages his audience to ask questions. Question everything, and do not stop at the first answer. Think imaginatively to find the solution. Ask the craziest questions of all regarding topics that will likely end up in the FBI knocking on your door, and create solutions. Create content from such a framework that brings an audience together in laughter, or creates a new audience that is unexpected. No matter the purpose, ask good questions to spur creativity in your work.

3. Stereotypes will be broken when influencers speak out against them. – Xenia Tchoumi

Xenia is an influencer leveraging her past as a first runner up in Miss Switzerland and education to build a campaign empire. While she spoke of her achievements and how she was able to scale her work, she highlighted the important roles that influencers have as voices for equality.

She spoke about breaking stereotypes across industries and creating equal work environments. What surprised me most, was where she leveled responsibility. For Xenia, the responsibility lies with influencers and marketers across industries that have built their platforms. When someone succeeds and creates a voice of influence, it should be used to silence the stereotypes holding others back. In this way, true communities that care for one another are created, supportive, and begin to flourish.

Spark.me 2018 conference. Day 1. Budva. Hotel Mediteran. Montenegro. Fotograf Sergej Zabijako, +382 68 129392, Portfolio: www.photosergey.me Portal Crna Gora for Me: https://www.cg4.me https://www.facebook.com/Sergej.Zabijako, Instagram: https://www.instagram.com/sergej_zabijako_photographer YouTube: https://www.youtube.com/c/PromoMontenegro Channel VR360: http://www.Montenegro360.video #Montenegro #Spark #SparkMe #Sparkdotme #Spark2018 #CrnaGora #photoSergejZabijako #PromoMontenegro #Черногория © photography Sergej Zabijako, © Promo-Montenegro, 2018

4. We should not only have empathy with our customers, but with our employees.  – Kerry O’Shea Gorgone

We are always taught about the importance of taking care of the customer, meet their needs, and go the extra mile for them. “The customer is always right,” has been the mantra for longer than I can remember.

However, what happens when the care for the customer exceeds the care for the employee? Or a work environment that focuses criticism of the employee goes beyond truly understanding the needs of the employee for growth and development. I remember working for a lady who taught me quite a bit about trusting the employee, caring for them, and seeing them grow so the business grows. Demonstrating care and understanding for our employees and teams will have a positive impact on the business as a whole.

Spark.me 2018 conference. Day 1. Budva. Hotel Mediteran. Montenegro. Fotograf Sergej Zabijako, +382 68 129392, Portfolio: www.photosergey.me Portal Crna Gora for Me: https://www.cg4.me https://www.facebook.com/Sergej.Zabijako, Instagram: https://www.instagram.com/sergej_zabijako_photographer YouTube: https://www.youtube.com/c/PromoMontenegro Channel VR360: http://www.Montenegro360.video #Montenegro #Spark #SparkMe #Sparkdotme #Spark2018 #CrnaGora #photoSergejZabijako #PromoMontenegro #Черногория © photography Sergej Zabijako, © Promo-Montenegro, 2018

5. Once something finishes, take what you learned and accept this new stage in life. – Mike Massimino

One of my favorite quotes from the whole conference will be this one. Thee importance of accepting the time something ends and something new begins. The whole point of these transitions and changes is to apply what we learned previously and continue to grow. Every experience we face, even when it comes to an unexpected end, is a time to learn and explore.

In another memorable moment, Mike spoke about the value of passion, following your dreams, and perseverance. He was honest in his assessment that all we can do is try. We cannot always control the outcomes, but we can try. This may be the most important thing we ever do. Just make the attempt.

#SparkMe 2018 exceed all expectations which is getting more difficult to do. I told one of the organizers, Natasha, that to imagine such diversity in speakers, it is hard to fathom the cohesiveness which it achieved on this first day.

Looking forward to Day 2.

All photos are Sergej Zabojako, https://www.cg4.me/index.php/me/foto-galereja/event/106003431699157444447@6561106624492577377

 

 

A Marketer, An Astronaut, And A Cyborg Walk Into A Bar: Preparing for Spark.Me 2018

preparing for a conference

Tomorrow begins Spark.me, a conference dedicated to curating one of the best businesses and internet conferences in Southeast Europe. And final preparations are being done to make the most of this unique opportunity to connect with leaders from wide ranging fields. I feel like this year will be one of the more diverse set of speakers. Marketing kingpins, an astronaut, and cyborgs. CYBORGS!!!

The night before a conference brings final preparations and checks to make sure everything is in place, every chord has been packed, electronic devices have been charged, and depending on departure time and destination asking over and over, “Did I forget anything?”

With so much going on and such diversity, here’s a checklist to help prepare the night before coming to Spark.me or any other conference where you are sure to engage unique and respected individuals that offer a new dimension of understanding of the world around us.

  1. Logistics

This is the boring stuff. Checking flight information, confirmation numbers, and times are all important to making sure your conference experience does not get derailed before it starts. I traveled recently with someone who was on edge at every hiccup, however, many of the bumps in the road were discussed in the travel notes sent out prior to departure. Do a last minute check and read over the information you have.

Pro tip: If you are unfamiliar with your destination, check local Facebook groups, expat groups, and travel groups about the area. Ask ahead and figure out best modes of transportation for getting between cities and to the venue.

If you are coming for Spark.Me, feel free to find me on Instagram, Facebook, or Twitter, and ask! Or if you are visiting Montenegro for any reason. J

  1. Supplies

Make a quick check of your supplies. Nothing is worse than getting to a conference and realizing something was left behind. Especially a necessary piece of equipment. Set it all out the night before and get organized. Create a checklist and go through it. Power chords. Power supplies, Cameras. Nerf Balls to hit John Burkhart in the face?

  1. Do some homework

It should have already been done, but if not stay up late tonight and do some research on the speakers and attendees of the conference. Doing a little research will make the conference experience more beneficial in the long run. Begin interacting and connecting with speakers and attendees prior to the conference. Visit the Spark.me Facebook page to meet others before, during, and after the conference. Utilize these tools.

  1. Create a plan

Begin setting a plan for those you want to reach the most. Look over the schedule, and make notes of the speakers that you know will be interesting and fit your field the most. See if there will be any attendees that might present a good networking opportunity. Write down names and set plans to meet up. Some conferences are dedicated to making these networking opportunities happen naturally. Spark.me is one that does this well. However, it always requires a little work to reach out and set the time. Be intentional with the time that is spent at the conference. Do not let it go to the waste. Maximize your experience.

Conferences are an excellent opportunity to connect with those me may not meet in any other circumstance. You may get to speak to a marketing guru who spurs your strategy forward. Or you may talk to a cyborg that forces a change in perspective and how you experience the world around you. Making the right preparations will help open these opportunities and keep your experience on track.

Why I Want To Attend Spark.Me 2018

Spark.me 2018; matt lambert

Spark.me 2018 is quickly approaching and will hit the coast of Montenegro before we know it, May 25-27. Spark is an annual conference dedicated to bringing world class, speakers, professionals, and leaders from around the globe to Budva, Montenegro for the region’s best marketing and innovation conference. As a little insight, Mark Schaeffer and Kerry O’Shea Gorgone have already been named as speakers for this year.

2018 will be my 4th year attending the conference. Many of my friends have already harassed me for starting to plug the conference and asking them to visit Montenegro in May. They all ask, “Why?” Why Spark.Me again? So I have compiled a list of reasons of why I will go to Spark.Me 2018.

Take part in the workshops

WORKSHOPS! WORKSHOPS! WORKSHOPS!

This year will be the first Spark.Me to host a day of workshops. The day prior to the conference will be set aside to learn firsthand from a variety of industry professionals who have been dedicated to your craft. While the list has not been released yet, It seems like a no brainer that the workshops will be informative, practical, and transformative for your career. One workshop may make you even change your career.

Receive and bring value

One of the best reasons to attend a conference, especially when it is dedicated to your field of work or interest, is the value that can be received or given. Many people enjoy going to conferences because it is a good experience, however, they do not understand the immense value  that can come from interacting with top tier marketing strategists. For a startup, it could be meeting investors that provide valuable insight into the growth of your business.

Create a new community

I have met people at previous Spark conferences that seemed to spur a new community gathered around a similar interest. When ideas and innovators come together, magic happens creating new buzz and excitement around shared interests. When new communities are formed, new ideas begin to spread and take root. This has been true in my experience, and I look forward to seeing it happen again.

Increase your network

Every year, this is one of my favorite reasons to attend Spark.Me. I can always look back and remember the amount of inspiring people that I was fortunate to meet. From sharing coffee together in the mornings to cruising the Motor Bay together after the conference, my network grows every year. Follow the bloggers and their journeys connecting whenever I visit their cities. I try to keep up with the speakers who occasionally make it back to the region. Each year new connections are made. New partnerships are formed. The web of relationships grows further.

Expand your vision

Last year toward the end of his talk, I hit Jon Burkhart in the face. He did not expand his vision. But in the course of a wild presentation, he demonstrated to the audience how being “ballsy” or curious, can transform your marketing by getting outside your routine or comfort zone to grab the attention of your audience. This is how a conference should challenge the attendees. If you are not walking away rethinking your process or how to make adjustments, you have been at the wrong conference.

Spark.Me is the right one.

Moving Abroad: First Steps For Success

Moving Abroad; Matt Lambert; Success

The thought of moving abroad has always been a part of my dreams. Living life in what was the “normal” context was not appealing. The feeling was so strong that even when I was dating, I would ask their feelings to adventure through life outside of the U.S. However, living abroad does not come without challenges, and a mental struggle that will force many people back to the U.S. (or their country of origin). The expat life is not for the weak heart.

As I reflect on 4 years of living abroad, and doing business in a foreign country, here are some suggestions that I wish someone had given me.

Make connections before arrival.

This was the single most important advice that no one ever gave me. As you settle on where you will move and the business that you will conduct, begin making connections with others working the same or similar fields. Local groups exist which will be a valuable support network, and offer a way for one to begin automatically giving back to their host culture. Too many times, this gets overlooked, or people think they will grow their network upon arrival. However, this can be a slow process depending on the culture. Research and find out who the influencers and more interactive people in the community where you will move, and reach out to meet as soon as you arrive. Making connections before arrival will speed up trust building a relationship prior to setting foot in a country.

Social media is your friend.

 

Before leaving the U.S., I was warned of the “dangers” of being too active on social media when trying to adjust to a new life and culture. It would cause me to be too homesick, worsen culture shock, etc. For me, this was not the case. Social media can be and should be your friend for building your network, meeting new people outside of your normal context, and keeping up with current events that are not available because of language barriers. A majority of the people I meet come via Facebook, LinkedIn, and Instagram. I have been able to meet government officials because of one tweet. Relationships for me have started long before meeting someone for the first coffee or business meeting because of the interaction through social channels. Active and genuine engagement are important for social media and the personality that is put out there, but this is a later post.

Begin learning the language before departure.

Another valuable insight that did not get mentioned. Learning the language is important, and usually gets emphasized upon arriving in a new country. However, one can start prior to arrival. For most, hearing the language is a struggle. Before leaving for your new home, take time each day to listen to music, radio, or stories in the host culture’s language. This will begin tuning the ear to the new sounds. Most linguists say it can take up to 6 months of just listening before one truly hears the unique sounds. This is an easy task to complete each day while driving, working, cooking, etc. that will pay off in the long run. Also, learning simple phrases and introductory conversations is easily accessible online. There is no reason to wait. Start the learning process before departure.

Learn new skills. Adopt new hobbies.

I am an advocate for life long learning. Many people will pigeonhole themselves based on their degree or background. Never stop learning. Moving abroad is the perfect context to take up a new hobby or learn a new skill that has been sitting in the back of the mind. We are never truly defined by our past, and should look to move forward in our careers and activities. The internet makes acquiring new skills such as coding, marketing, along with other the skills highly accessible. Again, social media, will open opportunities to learn about local clubs and hobbies that peak our interest. For me, it was cycling, blogging, and photography. These have been two things that have introduced me to new people, and given me another creative outlet. Do not be afraid to try something new and stretch yourself.

Humility goes a long way.

a lesson continually learned: humility. Sometimes approaching a new culture can bring a sense of pride as if the one entering has something to teach their host. The opposite is actually more accurate. The one entering has much to learn from their host. Enter the new culture with humility willing to ask those you meet for help. A space of humility creates trust and builds friendships faster and stronger than acting in the reverse. Maybe this one was told to me, but I was not humble enough to receive it. 😉

These are some suggestions for moving abroad. Some things can be done to help the transition process. Those mentioned have been what has impacted me the most. If you live abroad, where do you live? And What lessons have you learned?